When talking about language, semantics refers to the relationship between words. When we talk, and listen, we automatically process these relationships to infer intention and meaning. Now Google is doing the same…
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Internet marketing is always changing. Techniques that were effective five years ago are now obsolete. The dynamic nature of the internet means that if you want to market your business effectively online, you also need to be dynamic.
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Increasingly, I’m finding myself explaining the potential benefits of having a blog to business owners. Most of them seem to know that a blog is a popular marketing tool. Unfortunately, very few know why. To help anyone who’s asking themselves, ‘do we need a business blog’, I’ve tried to clearly list and explain the 7 …
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Common Scenario: A business correctly realises that it either needs a completely new website or that their old one needs a redesign. Whether it is through a Google search or personal recommendation, they quickly and easily settle on a local web designer. After a brief consultation the designer goes away and puts together a visually …
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On the 3rd November Google announced that they had updated their search algorithm again. This update, loosely called the ‘freshness’ update, is a progression of the ‘Caffeine’ update which was completed last year and further prioritises ‘fresh’ content. In Google’s announcement they initially claimed that this update would have an impact on approximately 35% of …
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